W Y L D E: Our Story
We are women of movement. Of bold steps, quiet revolutions, and fearless leaps.
We don’t just wear swimwear—we wear purpose. W Y L D E is for the woman who knows her body is her strength, her power, her story.
We believe in movement—in every sense of the word. Movement is power. It’s dancing barefoot in the sand, rising after the fall, and running free through life’s uncertainties. It’s not always graceful, but it’s always honest.
We are the women who choose to disrupt. To disrupt industries that waste, societies that confine, and narratives that silence us. We build with intention, from the ground up, with materials that honor the earth and designs that honor the woman.
We are unapologetic in our love for the untamed.
We reclaim the wild—raw, primal, free.
Because the wild woman knows no bounds.
Sustainability isn’t a trend—it’s a promise.
To create with care, to waste less, and to hold ourselves accountable to this planet we call home. We are not perfect, but we are relentless in our pursuit of better.
It is not just a brand.
It’s a movement.
We are W Y L D E.
For women. By women.
We run free.
Learn about our sustainability journey and our efforts to create a better future!